Do you enjoy eating seafood, but worry about environmental sustainability?
John West is the latest company to take a major step towards providing more sustainable seafood. A new partnership with the World Wildlife Fund (WWF) commits John West to WWF’s Global Sustainable Seafood Charter. This requires that all John West products will come from sustainable sources by 2015. Many other seafood products and brands carry various forms of sustainable certification, such as the Marine Stewardship Council (MSC) certification. These include a range of Bird’s Eye products (MSC), Ocean Rise (MSC), Sealord (MSC), Safcol tuna (The Earth Island Institute), Sirena (International Sustainability Foundation), some tinned fish from Coles (MSC) and John West Red and Pink Salmon products canned in Alaska (MSC).
Coles says it will be the first Australian supermarket group to highlight which fresh fish in its stores is a sustainable choice. This follows a year-long review of all Coles’ fresh fish by marine experts from WWF. Those found to be from well-managed fisheries, caught using fishing methods that reduce environmental damage and unintentional by-catch, will now be promoted to shoppers as a better choice for sustainable seafood.
