We love beef and lamb

Kiwis are enjoying their beef and lamb more than ever, according to recent market research results.

A nationwide survey has revealed beef and lamb consumption has increased to an average of 3.6 meals each week, from 3.1 meals last year. While Kiwis are eating beef and lamb more often, they are still choosing amounts well within national nutrition guidelines – most having the recommended ‘deck of cards’-sized steak on their plate. The research also confirmed most of us recognise beef and lamb as the best source of easily-used iron for adults, babies and toddlers.

Source: Beef & Lamb New Zealand, August 2008