Parents keen on fewer TV ads

Well over half of all parents and grandparents would like to see the advertising of food and drink products to children on television reduced or stopped.

According to a recent survey of public opinion on the subject, most parents and grandparents think the advertising of food and drink products to children influences their children’s liking for particular products. Around half say it influences their children’s requests for particular food and drink products. And most parents and grandparents do not think it is morally and ethically acceptable for food companies to try to influence the food preferences of children under seven years old.

Source: www.nhf.org.nz